Securing the Videx brand

The talents ego creative were on show for all to see at a major industry exhibition held at the NEC, Birmingham, in May. Videx Security, one of the UK's leading companies in the world of security called upon ego creative for a complete rebranding programme. This embraced a new large exhibition stand and a redesign of the Videx company logo, as well as the design of new marketing collateral material.

London based Videx Security selected ego creative for this contract following a three way pitch. "We were impressed by ego's understanding of our marketing needs and vision for the positioning of Videx in our highly competitive market place," says Managing Director of Videx, John Rickard.

ego understood Videx's need to confirm their market position and reputation as a supplier of top quality door entry and access control systems, backed by levels of customer service and heritage, not available from any other company in the market.

Under the campaign theme of Vidextras, ego has successfully applied this concept across all promotional material. The quality and heritage associated with the Videx brand has also been underlined through the successful implementation of new fonts and fresh colour schemes across all platforms.

ego creative Managing Director James Mason says: "This was a challenging assignment and we are delighted to have been selected by a market leading company in the specialist field of security."